A B2B marketplace is an online platform where businesses buy and sell products or services from multiple vendors through one place.
A B2B marketplace platform usually includes supplier listings, a searchable catalog, business pricing, and workflows that support procurement. Depending on the model, it may also support contracts, approvals, invoicing terms, and account-based buying for different teams inside the same company.
B2B marketplaces are common in software and cloud services because buyers want fast discovery and clear purchasing steps, while sellers want a repeatable way to distribute offers through partner channels.
How AppGallop relates
B2B marketplaces depend on clean links between catalog, orders, and service setup. AppGallop is relevant when teams want marketplace operations to remain predictable across vendors and subscription plans.
Related terms: cloud marketplace, application marketplace, vendor catalog, procurement, subscription commerce, partner ecosystem, reseller, channel sales, quote and order, entitlement management, provisioning, billing platform