An application marketplace is a digital store where customers can discover, buy, and manage applications, add-ons, or cloud services through a single portal.
In B2B, an application marketplace is often used by CSPs, MSPs, telcos, and ISVs to offer a curated catalog of vendor apps, bundles, and integrations. The goal is to make software purchasing and service access simpler for the buyer, and more repeatable for the seller.
Most application marketplaces include a product catalog, search and categories, checkout or subscription selection, and a way to activate access or entitlements after purchase.
How AppGallop relates
AppGallop is relevant when your marketplace needs consistent ordering and delivery steps as the catalog grows, especially across multiple vendors and subscription plans.