B2B SaaS (business-to-business software as a service) is cloud-based software sold to other businesses on a subscription basis, instead of being purchased as a one-time license.
A B2B SaaS product is typically accessed through a browser, updated by the vendor, and paid for monthly or yearly. Companies use it for workflows like HR, finance, sales, support, security, and operations. Common examples include tools like Slack, Zoom, and Salesforce.
B2B SaaS matters because it shifts software delivery from installation to ongoing service. That makes onboarding, access setup, billing changes, and renewals part of the day-to-day operating model.
How AppGallop relates
B2B SaaS subscriptions often flow through marketplaces and partner channels. AppGallop is relevant when providers want consistent ordering and service setup across multiple SaaS offers.
Related terms: SaaS subscription, cloud software, subscription management, user provisioning, entitlements, renewal management, usage-based pricing, customer onboarding, app marketplace, channel partner, billing platform, order fulfillment