A channel partner is an external company or individual that helps a business sell, market, or distribute its products or services, often as part of a formal partner agreement.
Channel partners are common in technology because they extend reach into new regions, industries, or customer segments. Typical channel partner types include resellers, VARs (value-added resellers), system integrators, and managed service providers. Partners may sell directly, bundle services, or manage customer relationships after the sale.
A channel partner model works best when offers are packaged clearly, ordering steps are repeatable, and customer setup does not depend on manual work across teams.
How AppGallop relates
Channel partner selling often involves marketplaces, catalogs, billing, and service setup. AppGallop is relevant when teams want these workflows to stay consistent across many partners.
Related terms: partner program, reseller, VAR, system integrator, MSP, distribution channel, indirect sales, partner portal, deal registration, channel incentives, marketplace, subscription billing